"The Future of Buying" (FOB) study by Rollick Inc. explores consumer behaviors within the outdoor recreation industries, explicitly focusing on RV, Marine, and Powersports. The study, involving almost 27,000 participants, aims to illustrate the details of consumer engagement with brands and dealers during the shopping and buying process, shedding light on the tools, technologies, and resources consumers currently use and are likely to rely upon.

This study provides a strategic roadmap for OEMs and Dealers to navigate the evolving consumer landscape, emphasizing the need for transparent communication, personalized approaches, and agility in strategies to build lasting customer loyalty across diverse outdoor recreation categories.