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title: Future of Buying White Paper Landing Page 2.0
image: https://solutions.rollick.io/hubfs/FOB%202.0%20PPT%20BLANK%20(2).png
---

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## Future of Buying Whitepaper 2.0

The 2026 Future of Buying Study delivers a comprehensive look at how today's RV, marine, and powersports consumers research, shop, and purchase. Based on feedback from 17,764 consumers across 31 recreation brands, the study shows how longer shopping cycles, growing AI use, affordability concerns, and evolving digital expectations are reshaping the path to purchase.

 

The research uncovers where buyers turn for information, which communications and digital tools influence decisions, and what consumers now expect from OEMs and dealers throughout their journey. Download the study to benchmark your strategies against current buyer behavior, identify emerging trends before your competitors, and gain actionable insights to improve marketing performance, strengthen customer engagement, and drive more successful purchase outcomes.